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Destination intelligence for a changing tourism world

Data Appeal now integrates Mabrian’s travel intelligence, combining demand, connectivity, sentiment, and location data in one powerful destination intelligence ecosystem.
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Better decisions for smarter destination management

Data Appeal helps destinations turn complex tourism data into clear insights about travel demand, visitor behaviour, and destination performance. With Mabrian now integrated, we combine two leaders in tourism intelligence to create a global powerhouse in destination intelligence.

Smart
destinations

Reputation
analysis

Tourism impact & sustainability

Location
intelligence

Data
enrichment

Market
intelligence

Why destinations choose us

Discover how our data and insights help destinations understand tourism, improve strategies, and support sustainable growth.

Developed for tourism destinations

Data Appeal – Mabrian is the only Data Intelligence system specifically designed for tourism destinations. Through its standardised methodology and global data sources, this solution can be applied to any destination worldwide

Multiple data sources,
seamlessly integrated

The most comprehensive Travel Intelligence tool: Air Connectivity, Traveller Sentiment, Hotels, STRs, Spend, Tourism Activities & Experiences, Events, Mobility, Sustainability and more.

AI Smart Insights Assistant

Powered by generative artificial intelligence, it will assist you in analysing data from various sources, helping you manage your destination effectively and efficiently by providing timely advice and guidance on current trends.

Visual dashboard

A curated visualisation of key KPIs, providing the right information at the right time and in the right format. Ready to go in 6 weeks.

Human expertise in tourism

Our expert Tourism Advisory team will guide you throughout the entire process to help you make better data-driven decisions.

Integrations

API ready to be integrated into any intelligence system. All the data you need in a single API.

Our Data:
Location + Sentiment + Market

Data Appeal provides a unique combination of geospatial, sentiment and market intelligence data. Seamlessly integrate our datasets into your products or provide it to your customers to increase satisfaction and loyalty.

Easy and actionable insights

All our products, solutions, and data have a one-for-all mission: give you seamless access to the most actionable insights to improve your daily operations and overall business.

Proprietary KPIs

Sentiment Score, Travel Barometer, Covid Safety index, Fair Index, Potentiality Index and more. Leverage our proprietary indicators to evaluate the effectiveness and performance for any business, brand or territory.

The largest data lake on the market

Our data lake includes over 7 billion semantically-analyzed pieces of online content from over 15 million Points of Interest in 41 countries around the world – and counting. Access our real-time and historical data up to 4 years in the past.

An exceptional and international team

Our experienced, multidisciplinary and international team has a strong desire to grow and is dedicated to helping you achieve your goals.

AI & Machine Learning

Our next-generation Artificial Intelligence and Machine Learning solutions are continuously tested and perfected through the collection of real-time and historical data.

Testimonials

“

Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.

Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla
“

A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.

Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group
“

Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.

Stefan MarchioroDirector of Visit Veneto
“

We had a 50% cost saving in qualifying new opportunities.

Sales DirectorJLL, Commercial real estate | Property investment
“

Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.

Cristina BergonzoManager, Tourism Observatory of Piedmont Region
“

We cut time-to-market by half by pinpointing where to effectively distribute our products

Marketing DirectorGlobal food & beverage brand
“

This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.

Sophia QuintHead of Market Research, visitBerlin
“

D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.

Bruno Berteroformer Marketing Director PromoTurismoFVG
“

D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.

Pierangelo RomersiDirector of Visit Emilia
“

Tourism today faces fascinating challenges of a complex and dynamic industry, demanding a delicate balance between seasonality, occupancy, product diversity, economic growth and sustainable development. Through our collaboration with Data Appeal, we can share clear insights with all our stakeholders to shape more effective strategies.

Martina GelardiStrategic Planning Manager at EMPROTUR Bariloche
“

Combining our visitor survey results with Data Appeal’s insights has deepened our understanding of visitor experiences and supports more informed decisions with real-time sentiment and behavioural data.

Henna SiltanenSenior Advisor Smart Tourism and Digital Development Business Helsinki
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Through D / AI Destinations, we found people were visiting places we hadn’t even considered tourist spots—like small churches off the beaten path. It’s helped us look at our destination with fresh eyes.

Daniel Santana VeranoProduct Manager Smart Tourism Office Sevilla
“

D / AI Destinations helps us tackle overtourism. We can see where the traffic is concentrated and where it’s lacking, so we can start redirecting attention to overlooked areas with just as much to offer.

Neesha PillayHead of Insights South African Tourism

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The Data Appeal Company S.P.A. | C.F. & VAT: 04633420262
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The Data Appeal Company is a Microsoft® Co-Sell Partner.