The data you need for better decisions
Data Appeal, now integrating the Mabrian travel intelligence platform, helps destinations, brands, and organisations understand tourism through data. By combining AI, geospatial intelligence, and global tourism insights, we turn complex data into clear strategies that support smarter decisions and sustainable growth.
10
years in business
+700
happy clients
5M
pieces of online content analysed per hour
Chosen by
Global leader in destination data and insights
Who we are
The Data Appeal Company is a dynamic and innovative company driven by a passion for data and its transformative potential. Founded in 2014 as Travel Appeal, it started with a vision to bridge the gap between the vast world of data and the tourism industry. Over the years, the company has evolved into The Data Appeal Company, expanding our mission and offerings beyond hospitality and travel to become a data-intelligence powerhouse for various industries.
Today, we are a global team of over 80 professionals, including data scientists, tourism experts, analysts, and technology specialists. Together, we work to transform complex data into practical insights that help organisations make smarter decisions.
The Data Appeal Company’s headquarters in Florence, Italy
The Data Appeal Company’s headquarters in Florence, Italy
”Our aim was to become a data-intelligence powerhouse
Clients like ENIT, Campari, and Best Western turned to The Data Appeal Company, leveraging its unique blend of geolocalised data, sentiment analysis, and market trends to make smarter decisions.
In 2022, Data Appeal achieved another milestone as Almawave Spa embraced its solutions.
In 2026, The Data Appeal Company integrated Mabrian Technologies, solidifying its position among the leading European companies specialised in data and location analytics through artificial intelligence for tourism destinations.
What we do
At Data Appeal, we provide seamlessly integrated AI tools and data packs, offering an all-in-one territory intelligence platform for sustainable growth.
”Our proprietary data solutions are designed to empower businesses and destinations with transformative insights, driving growth and productivity to new heights.
Through our platform, clients gain access to a treasure trove of insights gathered from over 251 million points of interest across 180 countries. We specialise in destination management for smart destinations, tourism impact and sustainability, reputation analysis, market intelligence, location intelligence and data enrichment.
The Data Appeal Company’s headquarters in Florence, Italy
Our vision is to shape a future where data is:
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Universally accessible
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Actionable
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User-friendly for all
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Promotes sustainability
Where we’re headed
As we look towards the future, Data Appeal is committed to building a world where data is actionable, accessible, easy to use, and sustainability-friendly for everyone. We envision a future where every insight opens doors to new possibilities and pathways to success.
”We aim to continue driving innovation, fostering inclusivity, and promoting sustainability in all aspects of our operations and offerings.
If you’re interested in joining us on this journey or learning how our data solutions can help you become smarter and more sustainable, we encourage you to get in touch with us.
Together, we can shape a future where data empowers meaningful change and drives sustainable growth.
Contact us
Looking for data to empower better and more sustainable decisions? We’d love to meet you.
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