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Mabrian destination

The most comprehensive data intelligence solution for tourism destinations

Formerly D/AI Destinations

Turn tourism data into the insights you need to guide your destination. Understand demand, manage visitor flows, benchmark your destination, and make confident decisions for sustainable growth.
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Data Appeal integrates Mabrian: A global powerhouse in destination intelligence

Mabrian is now Data Appeal’s travel intelligence solution, expanding the ecosystem of insights available to destinations and tourism brands.

Following the integration, Data Appeal expands its tourism intelligence capabilities and strengthens its position as a global leader in destination data and insights.

Together, we bring complementary expertise in tourism data, demand intelligence, and traveller behaviour analysis — helping destinations and tourism organisations better understand markets, anticipate trends, and make smarter investments.

Our 5 knowledge pillars & data solutions

Access & Air Connectivity

Analyse how travellers reach your destination and how connectivity impacts demand.

  • Air capacity 
  • Flight prices
  • Flight searches
  • Flight bookings
  • Air traffic

Demand & Markets

Gain visibility on how tourism demand evolves across markets and traveller segments.

  • Global demand trends
  • Visitor profiles
  • Presence and mobility insights

Traveller Experience & Sentiment

Understand traveller behaviour and demand in your destination.

  • Traveller interests & sentiment
  • Visitors’ profile
  • Holiday rentals visitors’ profile

Supply & Competitiveness

Monitor your entire tourism offering and analyze your destination’s competitiveness.

  • Destination pulse: points of interest (POIs) mapping and monitoring
  • Tourist activities & experiences supply
  • Hotel & holiday rental supply
  • Events: calendar & impact forecast
  • Competitive benchmarking

Impact: Spend & Sustainability

Measure your initiative’s impact and grow sustainably.

  • Visitor spend
  • Sustainability
  • Residents’ sentiment

What make us unique?

All data, technology & support in just one tool

  • Developed for Destinations

  • Global scope

  • Flexible Modular Subscription

  • Multiple Data Integrated

  • AI Smart Insights Assistant

  • Ad-hoc and periodic reports

  • Simple integration (API)

  • Plug &Play: 6 weeks lead time

Smart insights
Beyond data: intelligence you can act on

Insights are no longer just data to interpret—they become clear actions to improve your destination’s reputation and competitiveness.

Our AI analyses visitor reviews in real time to identify strengths and weaknesses across key areas such as hospitality, F&B, attractions, and transport. It then turns these insights into precise recommendations tailored to your destination.

With our latest analysis model, you can:

  • Quickly identify strengths and weaknesses
  • Understand what matters most to visitors
  • Receive tailored recommendations to optimise strategies and budgets
  • Measure the impact of your initiatives with clear insights
  • Track specific topics to gain actionable intelligence for your destination

SUCCESS STORY

Explore Edmonton

Answering questions that couldn’t be answered before

Our platform lets Explore Edmonton track visitor sentiment, travel patterns, and neighbourhood trends in real time—enabling smarter decisions and uncovering new opportunities.

Read more

Discover what they say about us

“

Thanks to Data Appeal we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.

Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla
“

Updates to visitor arrival data took 45 days.
Data Appeal now provides us with reliable real-time arrival data.

Stefan MarchioroDirector of Visit Veneto
“

Thanks to Data Appeal, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.

Cristina BergonzoManager, Tourism Observatory of Piedmont Region
“

This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.

Sophia QuintHead of Market Research, visitBerlin
“

Data Appeal gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.

Bruno Berteroformer Marketing Director PromoTurismoFVG
“

Data Appeal is essential to identify the image of our destination in the eyes of current and potential tourists.

Pierangelo RomersiDirector of Visit Emilia
“

Through Data Appeal, we found people were visiting places we hadn’t even considered tourist spots—like small churches off the beaten path. It’s helped us look at our destination with fresh eyes.

Daniel Santana VeranoProduct Manager Smart Tourism Office Sevilla
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Combining our visitor survey results with Data Appeal’s insights has deepened our understanding of visitor experiences and supports more informed decisions with real-time sentiment and behavioural data.

Henna SiltanenSenior Advisor Smart Tourism and Digital Development Business Helsinki
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Data Appeal helps us tackle overtourism. We can see where the traffic is concentrated and where it’s lacking, so we can start redirecting attention to overlooked areas with just as much to offer.

Neesha PillayHead of Insights South African Tourism
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I’ve only been playing around with this new Smart Insights feature for maybe 15 minutes but so far I am loving it!

Jim McCaulSenior Project Coordinator – Visitor Economy | Experience Melbourne
“

With Data Appeal, we are able to answer questions we couldn’t answer before.

Annie MaDirector, Business Systems, Explore Edmonton

Contact us

Interested in learning more about Data Appeal Mabrian?
Whether you’re exploring options or ready to dive deeper, we’re here to help you understand how Data Appeal Mabrian can support your goals.

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Company subject to the management and direction of Almaviva S.p.A.
The Data Appeal Company is a Microsoft® Co-Sell Partner.